How this site handles your information

Who we are

This website belongs to GK Painting & Remodeling LLC, a painting contractor based in Waunakee, Wisconsin, working across Madison and Dane County. The website is managed on our behalf by ROEM Digital.

What we collect

When you request an estimate, the form asks for your name, phone number, email address, city or ZIP code, the service you are interested in, and an optional description of your project. With your request we also send ourselves the page you landed on, the site or search that brought you here if your browser shares it, any campaign tag or ad click ID (such as a Google click ID) in the link you arrived from, and a random reference number for the request, so we know which ad or listing works. Apart from the usage statistics described under Vercel, Google, and Pinterest below, that is everything this site collects. We do not publish an email address and we do not ask for payment details online.

How we use it

We use what you send us to respond to your request, schedule a visit, prepare your estimate, and communicate about your project. We do not sell your information and we do not add you to marketing lists.

Who handles it for us

• Formspree receives what you type into the estimate form and delivers it by email to us and to ROEM Digital, which manages this website for us. Formspree's handling of that data is described in the Formspree privacy policy (opens in a new tab).
• Vercel hosts this site and provides usage statistics that do not use cookies and do not identify you: pages viewed, the site that referred you, device type, country, page speed, and which buttons, videos, and form steps visitors use, including the service chosen on the estimate form and the reference number of a request you send. If something on a page fails or is blocked in your browser, a short technical report goes to Vercel as well. See Vercel's analytics privacy notes (opens in a new tab).
• Google provides Google Analytics 4, which we use to count visits and see which pages and buttons people use. It sets first-party cookies (named _ga and _ga_ followed by our property ID) so it can tell a returning visit from a new one. Google receives the pages you view, the site that referred you, your approximate location (worked out from your IP address), your device and browser, and the same button, video, and form events described under Vercel above. We've turned off Google Signals and ad personalization, so this data isn't used to build an advertising profile of you. See how Google uses data from sites that use its services (opens in a new tab).
• Pinterest provides a tag we use to see whether Pins and Pinterest ads lead to calls and estimate requests. When it loads, Pinterest receives the pages you view, the site that referred you, your IP address, your device and browser, a notice when you tap our phone number, and a notice when you send an estimate or callback request, including the service you chose. It does not receive your name, phone number, email address, town, or anything else you type into a form. The tag sets a first-party cookie named _pin_unauth, and if you arrive from a Pinterest ad or use Pinterest in the same browser it can use Pinterest's own cookies, so it can connect your visit to a Pin or an ad. Pinterest may use this data to measure ads and to choose which ads to show you. See Pinterest's privacy policy (opens in a new tab).

The only cookies this site uses are the Google Analytics and Pinterest cookies described above, and the Pinterest tag is the only advertising tracker it runs. Our hosting provider may also set a temporary security cookie if it needs to check that a visit is not automated. To remember how you arrived, your browser keeps a short note in its own storage on your device: the page you landed on, the site that linked you to us, and any campaign tag or click ID. For 30 days that note is attached to any estimate request you send. Clearing this site's data in your browser removes it.

How long we keep it

We keep your request for as long as we need it to respond to you and to carry out any work you hire us for, and afterwards only as long as ordinary business records require.

Your choices

To see, correct, or delete the information you sent us, call (608) 403-5958 or send a note through the estimate form. We will act on your request as quickly as we reasonably can.

To keep Google Analytics from measuring your visits, block or clear cookies for this site in your browser settings, or install Google's Google Analytics opt-out add-on (opens in a new tab). The site works the same either way.

The Pinterest tag does not load if your browser sends a Global Privacy Control signal. In any other browser, you can turn it off on our do not sell page.

Other sites and children

Links to other websites are governed by those sites' own policies. This site is not directed to children under 13, and we do not knowingly collect information from them.

Changes

If this policy changes, the new version will be posted here with a new effective date.